1. Practice
content curation. One of the most effective ways to use Pinterest is to
establish yourself as a trusted expert in your field, and the best way to do
this is by becoming a content curator on your topic. Hand-pick the best blog
posts, web pages, images and presentations and pin them to
your Pinterest boards.
I
highly recommend regularly visiting SlideShare to find great content to pin.
SlideShare users are publishing incredibly valuable information in their slide
decks – make sure you’re pinning all the great presentations that you can! The
other big bonus to pinning SlideShare presentations is that not many people are
doing it. There just aren’t many people taking advantage of the power of
SlideShare on their Pinterest boards. So your awesome SlideShare pins will
stand out even more in an ocean of tired re-pinned images of Ryan Gosling.
You
can pin presentations to your existing boards on your topic, or create
dedicated pinboards that only include SlideShare decks.
2. Book
more speaking engagements by pinning sample presentations from speeches, talks,
panels, trainings and keynotes. You probably already put your presentations up
on SlideShare as soon as you’re done with a speech. Why not create a Pinterest
board dedicated to your very best SlideShare decks?
Whenever
an organization asks to see samples of your work, you can send a link to your
“portfolio” pinboard. It’s an impressive way to present your presentations on a
particular topic in an attractive format.
You
could even take this idea one step further (as architect, educator and marketer
Mark Johnson, FAIA did and
create an entire Pinterest resume — complete with links to your very best
presentations on SlideShare, of course!)
3. Use
Pinterest to distribute and publicize your SlideShare presentations. Pinterest
currently drives more referral traffic to websites and blogs than Twitter,
Linkedin or YouTube. Why not leverage that referral traffic potential to drive
visitors to your SlideShare channel? All you need to do is pin your newest
presentations to your Pinterest boards, just like you would Tweet them or share
them on Facebook or LinkedIn!
4.
Use SlideShare to distribute and publicize your Pinterest content. This
technique works in reverse, too! You can create a SlideShare presentation about
what you’re doing on Pinterest, and how it’s working for you.
People
are hankering for new and interesting ways to use Pinterest for marketing their
message. If you create an instructional presentation that includes new
Pinterest techniques (and include a link to your Pinterest profile URL at the
end) you’re bound to pick up some new followers. You’ll get views for your
SlideShare presentation AND build your Pinterest platform, too!
5. Drive
people to your mailing list offers. When you’re giving away a free report,
video or other freebie on your website or blog, make sure to add that offer to
the last page of your SlideShare presentation.
If
it’s done in a compelling way using good copywriting techniques, your Pinterest
followers will want to go to your website and sign up for your list. This is a
great way of building your email list without being overly sales-y or pushy.
6. Create
collaborative boards for conferences. When you’re speaking at conferences and
events, pin your SlideShare presentations from the events! You can also invite
other presenters and speakers to pin their presentations from the conference,
too – you can even ask them to be collaborators on your Pinterest boards so
they can upload their photos and resources, too.
7. Use
Pinterest to help you find your presentation voice and personality. Tara Hunt
recently did a guest post on
this blog about how she used SlideShare to develop her personal
presentation style (and build her speaking career.)
Pinterest
can also be a phenomenal source of inspiration to help you develop your
personal speaking style. Look for hints from your muse by regularly using
Pinterest to collect ideas, quotes, images and presentations that inspire you –
then revisit those inspirational boards when you’re ready to write your
presentation and create your slides.
8. Create
a dedicated board that tells the story of your business, how your company was
founded, and what your values are. A SlideShare presentation that include your
staff’s photos and bios or behind-the-scenes photos, and pin them to your
company story board. Make sure to include customer success stories, too!
Excerpt from an article by Beth Hayden on Slideshare
