Sportswear fans of the world unite, and throw away your
trainers!
Not only is this fashionable footwear hideous, it may even
be damaging to run in, according to Northumbria University sports scientist Dr
Mick Wilkinson
A sports scientist has claimed that flexible, flat shoes are
better for you than more expensive, cushioned trainers
By Harry Mount
The
biggest disaster in the history of footwear was the development of
ethylene-vinyl acetate, or EVA. EVA is the squidgy cushioning – formed by
millions of microscopic air bubbles – slapped on to running shoes in the
Seventies. Suddenly, we went from elegant plimsolls and Dunlop Green Flash (as
worn by Fred Perry in the Thirties) to the most unflattering shoes ever
invented. The gaudy dinghies at the end of our legs got even bigger in 1979,
with the insertion of the air bubble into the heel of the “Nike Air” model.
The
modern trainer – outsized, brightly coloured, smelly – is the polar opposite of
the beautiful shoe. Now, the one supposed merit of this form of athletic
footwear – that it’s good for the health of the running human body – has been
officially attacked.
Dr
Mick Wilkinson, a Northumbria University sports scientist, told the British
Science Festival in Newcastle this week that flexible, flat shoes are better
for you than more expensive, cushioned trainers. Feet are meant to land on
their front part when you’re running; trainers with cushioned heels force you
to land on the heel, causing a sharper shock and adding extra strain to joints
such as the knee. Already, in America, barefoot running has become popular, as
people realise that humans are designed to run long distances without having to
wrap their feet in the scientific equivalent of cotton wool.
It’s
too much to hope for that children – and their parents – will immediately ditch
their stinking, lurid trainers. The trainer is too embedded in modern fashion
for that. But still, here’s hoping that there’ll be a gradual return to the
slimmer, prettier gym shoe, which dominated sports from the late 19th century
until the dreaded introduction of EVA.
The
gym shoe, or plimsoll, was the result of another invention: the adaptation of
vulcanised rubber to footwear. Under vulcanisation, natural rubber loses its
stickiness, as well as its brittleness when cold and its softness when warm. In
the 1870s, John Dunlop’s Liverpool Rubber Company patented a way of sticking
rubber to canvas, and the gym shoe was born.
It
assumed different incarnations on either side of the Atlantic. In America, it
became known in the 1880s as the sneaker – thought to derive from the silence
of the rubber sole. Keds was one of the first companies, in 1917, to sell the
sneaker on a mass scale. In the same year, Converse launched its own All Stars
basketball shoe.
Over
here, as early as the 1890s we had the J W Foster – later to become Reebok –
running shoe, the first to include spikes. In Germany, in 1925, Adi Dassler –
father of the Adidas brand – dreamt up a whole range of running shoes, with
customised varieties of spikes.
For
all their early popularity, running shoes then were used for exactly that –
running. The idea that you might wear them with a suit – as Paul McCartney and
bolshy teenagers do at formal occasions – would have been an outrageous
demolition of the Chinese wall between formal clothes and sportswear.
The
Americans were the first to break down this wall. In the Twenties, American
boys started to wear Converse off the baseball field in imitation of their
heroes. By the Fifties, sneakers were a mass-market item for American
teenagers, not least thanks to the almost complete absence of school uniform –
in 1957, 600 million pairs a year were sold.
We
lagged behind – not just in terms of consumption, but also acceptability at
formal gatherings. As late as the Eighties, Peter Cook was refused entry to his
favourite casino because of his shoes. When offered alternative footwear, he
said, “What? Play without my lucky trainers? You must be joking.”
The
first classic “trainer” – the 1968 Gola training shoe, thought to have provided
the origin of the word – would not have been allowed in many restaurants, let
alone casinos. Then, in the Seventies, barriers to sportswear in non-sporting
scenarios collapsed. Look at a photograph of the typical British family on the
beach in the Sixties, and compare it to the Eighties. We began to look like a
nation of retired sportsmen, who had given up exercise and turned our attention
to chips, but held on to our old kit.
By
this stage, the conditions were perfect for the creation of hideous sportswear.
In 1977, Jim Fixx, the inventor of jogging, wrote his bestseller, The Complete
Book of Running. Dress codes collapsed: Woody Allen wore trainers to the
ballet; Dustin Hoffman sported a pair as the Watergate journalist, Carl
Bernstein, in the 1976 film, All the President’s Men. And podiatrists were recruited
by trainer manufacturers to start bulking out shoes with all that supposedly
health-protecting sponge.
Britain’s
feet gave in without a battle, swayed by the trainer’s popularity with rappers,
and lucrative endorsements by sports stars. In the mid-Eighties, I remember
buying a pair in Pembrokeshire, and being told by the salesman that they were
“excellent for school – and disco”. The idea that I might use them for neither,
but to play football in, hadn’t occurred to him.
Over
the past 30 years, that attitude has come to dominate the British wardrobe. But
maybe, just maybe, these latest revelations will reverse the trend. Sportswear
fans of the world, unite, and throw away your trainers! Your knees will thank
you, and a nation’s dress sense will recover some of its dignity.
No comments:
Post a Comment